How to become a Nike retailer

If you’re interested in becoming an authorized Nike retailer, you must have a business license (issued by your local government) and a retail store front. Applications to sell Nike product from home or on auction websites will be not be considered.

U.S. retailers must fill out Nike's Electronic Retailer Application.

If you're requesting an account outside of the U.S., please work with your Nike regional office.

Nike reviews completed applications in the order they are received and will notify you when a decision is made. Incomplete applications will not be processed or considered.

The review process may take up to 60 days, and your patience is appreciated. If you have questions about the application forms, please contact m.newdoor.inq@nike.com.


WHAT DO I NEED TO BECOME A NIKE RETAILER?

You must have a business license and a retail store front to apply. Your application will then be reviewed by marketplace and territory managers.


CAN I APPLY TO SELL PRODUCTS ONLINE?

At this time, Nike is not seeking new online accounts. Applications to sell Nike product on auction sites (such as eBay) will not be considered.


CAN I REAPPLY IF MY APPLICATION IS NOT ACCEPTED?

If your Nike retailer application is not accepted, you must wait one year from the date of your last application to apply again.


IS THERE AN APPLICATION FEE?

No, there is not a fee to apply to become a Nike retailer.


WHAT IS THE PRICING AND MINIMUM ORDER FOR RETAILERS?

Pricing and order information is shared only with authorized Nike retailers. You will receive pricing and order information if your application is approved.


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