How to become a Nike retailer

If you’re interested in becoming an authorized Nike retailer, you must have a business license (issued by your local government) and a retail store front. Applications to sell Nike product from home or on auction websites are not accepted.

US retailers: Please fill out Nike's Electronic Retailer Application. If you're requesting an account outside of the US, please work with your Nike regional office.

Nike reviews completed applications in the order they are received and will notify you when a decision is made. Incomplete applications will not be processed or considered.

The review process may take up to 60 days, and your patience is appreciated. Please direct application questions to m.newdoor.inq@nike.com.

WHAT ARE THE REQUIREMENTS TO BECOME A NIKE RETAILER?

You must have a business license and a retail store front to apply. Your application will then be reviewed by marketplace and territory managers.

CAN I APPLY TO SELL PRODUCTS ONLINE?

No, Nike is not currently seeking online accounts. Applications to sell Nike product on auction sites (such as eBay) will not be considered.

CAN I REAPPLY IF MY APPLICATION IS NOT ACCEPTED?

You must wait one year to reapply if your Nike retailer application is not accepted.

IS THERE AN APPLICATION FEE?

No, it's free to apply.

WHAT IS THE PRICING AND MINIMUM ORDER?

Pricing and order information is shared only with authorized Nike retailers. You will receive pricing and order information if your application is approved.

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