Just Do It
The 'Just Do It' ad first came out back in 1988. It quickly became both universal and intensely personal. It spoke of sports. It invited dreams. It was a call to action, a refusal to hear excuses, and a license to be eccentric, courageous and exceptional. It was Nike. The original campaign is now ensconced in the Americana exhibit at the Smithsonian National Museum -- it truly became part of America's history.
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